Marketing research in a marketing environment /
This book is divided into seven parts: Marketing research environments; Acquiring data: an overview; Sampling theory and practices; Measurement, scaling, and questionnaire design; Data processing and analysis; Applications; and Report preparation and ethical issues.
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| Weitere Verfasser: | , |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Burr Ridge, Ill. :
Irwin,
1994.
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| Ausgabe: | 3rd ed. |
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