Consumer behavior /
The psychological core: motivation, ability, and opportunity; exposure, attention, and percaption; categorizing and comprehending information; attitude formation and change: high consumer effort; attitude formation and change: low consumer effort; memery and retieval. The process of making decisions...
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| Huvudupphovsman: | |
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| Övriga upphovsmän: | |
| Materialtyp: | Bok |
| Språk: | English |
| Publicerad: |
Boston :
Houghton Mifflin,
1997.
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| LEADER | 01711cam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 000049669 | ||
| 003 | 9679 | ||
| 005 | 20051111144209.0 | ||
| 008 | 010406b1997 vm 000 eng | ||
| 020 | |a 0395665922 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.8342 |b HO-W |
| 100 | 1 | |a Hoyer, Wayne D. | |
| 245 | 0 | 0 | |a Consumer behavior / |c Wayne D. Hoyer, Deborah J. MacInnis. |
| 260 | |a Boston : |b Houghton Mifflin, |c 1997. | ||
| 300 | |a xxviii, 675 p. : |b ill. (some col.), col. map. ; |c 26cm. | ||
| 520 | 3 | |a The psychological core: motivation, ability, and opportunity; exposure, attention, and percaption; categorizing and comprehending information; attitude formation and change: high consumer effort; attitude formation and change: low consumer effort; memery and retieval. The process of making decisions: Problem recognition and information search; judgement and decision making: high consumer effort; judgment and decision making: low consumer effort; post-decision processes. The consumer's culture: regional, ethnic, and religious influences on consumer behavior; social calss influences on consumer behavior; age, gender, and household influences on consumer behavior; reference groups and social influence; psychographics: values, personality, and lifestyles. Consumer behavior outcomes. Consumer welfare. | |
| 630 | 0 | 4 | |a Management. |
| 630 | 0 | 4 | |a Consumer behavior. |
| 650 | 0 | 4 | |a Consumer behavior. |
| 700 | 1 | |a Maclnnis, Deborah J. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||