Consumer behavior /

The psychological core: motivation, ability, and opportunity; exposure, attention, and percaption; categorizing and comprehending information; attitude formation and change: high consumer effort; attitude formation and change: low consumer effort; memery and retieval. The process of making decisions...

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Bibliographische Detailangaben
1. Verfasser: Hoyer, Wayne D.
Weitere Verfasser: Maclnnis, Deborah J.
Format: Buch
Sprache:English
Veröffentlicht: Boston : Houghton Mifflin, 1997.
Schlagworte:
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Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
Beschreibung
Zusammenfassung:The psychological core: motivation, ability, and opportunity; exposure, attention, and percaption; categorizing and comprehending information; attitude formation and change: high consumer effort; attitude formation and change: low consumer effort; memery and retieval. The process of making decisions: Problem recognition and information search; judgement and decision making: high consumer effort; judgment and decision making: low consumer effort; post-decision processes. The consumer's culture: regional, ethnic, and religious influences on consumer behavior; social calss influences on consumer behavior; age, gender, and household influences on consumer behavior; reference groups and social influence; psychographics: values, personality, and lifestyles. Consumer behavior outcomes. Consumer welfare.
Beschreibung:xxviii, 675 p. : ill. (some col.), col. map. ; 26cm.
ISBN:0395665922