Consumer behavior /
The psychological core: motivation, ability, and opportunity; exposure, attention, and percaption; categorizing and comprehending information; attitude formation and change: high consumer effort; attitude formation and change: low consumer effort; memery and retieval. The process of making decisions...
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| Format: | Book |
| Language: | English |
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Boston :
Houghton Mifflin,
1997.
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| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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| Summary: | The psychological core: motivation, ability, and opportunity; exposure, attention, and percaption; categorizing and comprehending information; attitude formation and change: high consumer effort; attitude formation and change: low consumer effort; memery and retieval. The process of making decisions: Problem recognition and information search; judgement and decision making: high consumer effort; judgment and decision making: low consumer effort; post-decision processes. The consumer's culture: regional, ethnic, and religious influences on consumer behavior; social calss influences on consumer behavior; age, gender, and household influences on consumer behavior; reference groups and social influence; psychographics: values, personality, and lifestyles. Consumer behavior outcomes. Consumer welfare. |
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| Physical Description: | xxviii, 675 p. : ill. (some col.), col. map. ; 26cm. |
| ISBN: | 0395665922 |