Consumer behavior /

The psychological core: motivation, ability, and opportunity; exposure, attention, and percaption; categorizing and comprehending information; attitude formation and change: high consumer effort; attitude formation and change: low consumer effort; memery and retieval. The process of making decisions...

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Bibliografski detalji
Glavni autor:	Hoyer, Wayne D.
Daljnji autori:	Maclnnis, Deborah J.
Format:	Knjiga
Jezik:	English
Izdano:	Boston : Houghton Mifflin, 1997.
Teme:	Management. Consumer behavior.
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