Consumer behavior /

The psychological core: motivation, ability, and opportunity; exposure, attention, and percaption; categorizing and comprehending information; attitude formation and change: high consumer effort; attitude formation and change: low consumer effort; memery and retieval. The process of making decisions...

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Bibliografiske detaljer
Hovedforfatter:	Hoyer, Wayne D.
Andre forfattere:	Maclnnis, Deborah J.
Format:	Bog
Sprog:	English
Udgivet:	Boston : Houghton Mifflin, 1997.
Fag:	Management. Consumer behavior.
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