Consumer behavior /
The psychological core: motivation, ability, and opportunity; exposure, attention, and percaption; categorizing and comprehending information; attitude formation and change: high consumer effort; attitude formation and change: low consumer effort; memery and retieval. The process of making decisions...
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| Formaat: | Boek |
| Taal: | English |
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Boston :
Houghton Mifflin,
1997.
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