Consumer behavior /
The psychological core: motivation, ability, and opportunity; exposure, attention, and percaption; categorizing and comprehending information; attitude formation and change: high consumer effort; attitude formation and change: low consumer effort; memery and retieval. The process of making decisions...
Wedi'i Gadw mewn:
| Prif Awdur: | Hoyer, Wayne D. |
|---|---|
| Awduron Eraill: | Maclnnis, Deborah J. |
| Fformat: | Llyfr |
| Iaith: | English |
| Cyhoeddwyd: |
Boston :
Houghton Mifflin,
1997.
|
| Pynciau: | |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
Eitemau Tebyg
-
Consumer behavior
gan: Hoyer, Wayne D. -
Consumer Behavior (6th Edition)
gan: D. Wayne, Hoyer, et al.
Cyhoeddwyd: (2025) -
Consumer behavior
gan: Hoyer, Wayne D
Cyhoeddwyd: (2013) -
Consumer Behavior (Sixth Edition)
gan: Wayner, D. Hoyer, et al.
Cyhoeddwyd: (2024) -
Consumer behavior
gan: Reynolds, Fred D.
Cyhoeddwyd: (1977)


