Consumer behavior /
The psychological core: motivation, ability, and opportunity; exposure, attention, and percaption; categorizing and comprehending information; attitude formation and change: high consumer effort; attitude formation and change: low consumer effort; memery and retieval. The process of making decisions...
Đã lưu trong:
| Príomhúdar: | Hoyer, Wayne D. |
|---|---|
| Údair Eile: | Maclnnis, Deborah J. |
| Formáid: | Leabhar |
| Teanga: | English |
| Foilsithe: |
Boston :
Houghton Mifflin,
1997.
|
| Ábhair: | |
| Clibeanna: |
Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
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