Consumer behavior /
The psychological core: motivation, ability, and opportunity; exposure, attention, and percaption; categorizing and comprehending information; attitude formation and change: high consumer effort; attitude formation and change: low consumer effort; memery and retieval. The process of making decisions...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Houghton Mifflin,
1997.
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institutions: | Mạng thư viện Đại học Đà Nẵng |
|---|