Consumer behavior and marketing strategy

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Consumer behavior and marketing strategy

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strat...

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書誌詳細
第一著者:	Peter, L. Paul
フォーマット:	図書
言語:	Undetermined
出版事項:	Boston McGraw-Hill/Irwin 2005
主題:	Consumer behavior,Marketing
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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