Principles of customer relationship management

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Principles of customer relationship management

The textbook is lively and will hold students' interest with its unusual and interesting vignettes from the gaming, hotel, banking, airline, charge-card, supermarket, retailing, and package goods industries. This book acquaints students with the various approaches and applications but does not...

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Dades bibliogràfiques
Autor principal:	Baran, Roger J.
Format:	Llibre
Idioma:	Undetermined
Publicat:	Mason, Ohio Thomson/South-Western 2008
Matèries:	Relationship marketing,Customer relations,Quan hệ với khách hàng Management,Quản lý
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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