Fundamentals of selling : Customers for life
In this text the author draws on his own experience as a sales professional rather than from a theoretical perspective. He continues to develop contemporary themes such as relationship selling and technology around his classic approach.
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| Format: | Book |
| Language: | Undetermined |
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Boston
Irwin/McGraw-Hill
1998
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Summary: | In this text the author draws on his own experience as a sales professional rather than from a theoretical perspective. He continues to develop contemporary themes such as relationship selling and technology around his classic approach. |
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