Marketing management in the 21st Century

(Pearson Education) Emphasizes the important role marketing has to play in companies these days both in terms of creating value for firm stakeholders, and as a source of information about customers, competition, and the general business environment. Softcover. DLC: Marketing--Management. (Pearson Ed...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Capon, Noel
Fformat: Llyfr
Iaith:Undetermined
Cyhoeddwyd: Upper Saddle River, N.J Prentice Hall, 2001
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ