Marketing management in the 21st Century

(Pearson Education) Emphasizes the important role marketing has to play in companies these days both in terms of creating value for firm stakeholders, and as a source of information about customers, competition, and the general business environment. Softcover. DLC: Marketing--Management. (Pearson Ed...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Capon, Noel
Format: Buch
Sprache:Undetermined
Veröffentlicht: Upper Saddle River, N.J Prentice Hall, 2001
Schlagworte:
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ