Marketing management in the 21st Century

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Marketing management in the 21st Century

(Pearson Education) Emphasizes the important role marketing has to play in companies these days both in terms of creating value for firm stakeholders, and as a source of information about customers, competition, and the general business environment. Softcover. DLC: Marketing--Management. (Pearson Ed...

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Podrobná bibliografie
Hlavní autor:	Capon, Noel
Médium:	Kniha
Jazyk:	Undetermined
Vydáno:	Upper Saddle River, N.J Prentice Hall, 2001
Témata:	Marketing,Sự tiếp thị Management,Quản trị
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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