Marketing management in the 21st Century

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Marketing management in the 21st Century

(Pearson Education) Emphasizes the important role marketing has to play in companies these days both in terms of creating value for firm stakeholders, and as a source of information about customers, competition, and the general business environment. Softcover. DLC: Marketing--Management. (Pearson Ed...

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Opis bibliograficzny
1. autor:	Capon, Noel
Format:	Książka
Język:	Undetermined
Wydane:	Upper Saddle River, N.J Prentice Hall, 2001
Hasła przedmiotowe:	Marketing,Sự tiếp thị Management,Quản trị
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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