Marketing management in the 21st Century

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Marketing management in the 21st Century

(Pearson Education) Emphasizes the important role marketing has to play in companies these days both in terms of creating value for firm stakeholders, and as a source of information about customers, competition, and the general business environment. Softcover. DLC: Marketing--Management. (Pearson Ed...

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書誌詳細
第一著者:	Capon, Noel
フォーマット:	図書
言語:	Undetermined
出版事項:	Upper Saddle River, N.J Prentice Hall, 2001
主題:	Marketing,Sự tiếp thị Management,Quản trị
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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