Marketing management in the 21st Century

(Pearson Education) Emphasizes the important role marketing has to play in companies these days both in terms of creating value for firm stakeholders, and as a source of information about customers, competition, and the general business environment. Softcover. DLC: Marketing--Management. (Pearson Ed...

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Detalles Bibliográficos
Autor Principal: Capon, Noel
Formato: Libro
Idioma:Undetermined
Publicado: Upper Saddle River, N.J Prentice Hall, 2001
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Tóm tắt:(Pearson Education) Emphasizes the important role marketing has to play in companies these days both in terms of creating value for firm stakeholders, and as a source of information about customers, competition, and the general business environment. Softcover. DLC: Marketing--Management. (Pearson Education) Emphasizes the important role marketing has to play in companies these days both in terms of creating value for firm stakeholders, and as a source of information about customers, competition, and the general business environment. Softcover. DLC: Marketing--Management. (Pearson Education) Emphasizes the important role marketing has to play in companies these days both in terms of creating value for firm stakeholders, and as a source of information about customers, competition, and the general business environment. Softcover. DLC: Marketing--Management. (Pearson Education) Emphasizes the important role marketing has to play in companies these days both in terms of creating value for firm stakeholders, and as a source of information about customers, competition, and the general business environment. Softcover. DLC: Marketing--Management. (Pearson Education) Emphasizes the important role marketing has to play in companies these days both in terms of creating value for firm stakeholders, and as a source of information about customers, competition, and the general business environment. Softcover. DLC: Marketing--Management. (Pearson Education) Emphasizes the important role marketing has to play in companies these days both in terms of creating value for firm stakeholders, and as a source of information about customers, competition, and the general business environment. Softcover. DLC: Marketing--Management. (Pearson Education) Emphasizes the important role marketing has to play in companies these days both in terms of creating value for firm stakeholders, and as a source of information about customers, competition, and the general business environment. Softcover. DLC: Marketing--Management. (Pearson Education) Emphasizes the important role marketing has to play in companies these days both in terms of creating value for firm stakeholders, and as a source of information about customers, competition, and the general business environment. Softcover. DLC: Marketing--Management.