Voice of the customer : capture and analysis

Voice of the Customer Capture and Analysis equips Six Sigma you with the skills needed to create and deploy surveys, capture real customers need with ethnographic methods, immediately analyze the results, and coordinate and drive responsive actions

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Bibliografiske detaljer
Hovedforfatter: Yang, Kai
Format: Bog
Sprog:Undetermined
Udgivet: New York McGraw-Hill 2008
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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Summary:Voice of the Customer Capture and Analysis equips Six Sigma you with the skills needed to create and deploy surveys, capture real customers need with ethnographic methods, immediately analyze the results, and coordinate and drive responsive actions