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Voice of the customer : capture and analysis

Voice of the Customer Capture and Analysis equips Six Sigma you with the skills needed to create and deploy surveys, capture real customers need with ethnographic methods, immediately analyze the results, and coordinate and drive responsive actions

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Detalles Bibliográficos
Autor principal: Yang, Kai
Formato: Libro
Lenguaje:Undetermined
Publicado: New York McGraw-Hill 2008
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Descripción
Sumario:Voice of the Customer Capture and Analysis equips Six Sigma you with the skills needed to create and deploy surveys, capture real customers need with ethnographic methods, immediately analyze the results, and coordinate and drive responsive actions