Services marketing : integrating customer focus across the firm

Services Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model ga...

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التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Zeithaml, Valarie A.
التنسيق:	كتاب
اللغة:	Undetermined
منشور في:	Boston McGraw-Hill/Irwin 2006
الموضوعات:	Service industries,Customer services,Marketing,Công nghiệp dịch vụ,Dịch vụ khách hàng,Tiếp thị Marketing,tiếp thị,tiếp thị
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ


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100			\|a Zeithaml, Valarie A.
245		0	\|a Services marketing :
245		0	\|b integrating customer focus across the firm
245		0	\|c Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
260			\|a Boston
260			\|b McGraw-Hill/Irwin
260			\|c 2006
520			\|a Services Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model gap by gap. Each part of the book includes multiple chapters with strategies for understanding and closing the critical gaps. Customer behavior, expectations, and perceptions are discussed early in the text to form the basis for understanding services marketing strategy and the managerial content, in the rest of the text, is framed by the GAPS model. Additionally, the authors continue to refine conceptual frameworks for developing effective services marketing strategy and have incorporated more coverage of the use of technology and business-to-business applications in this edition
650			\|a Service industries,Customer services,Marketing,Công nghiệp dịch vụ,Dịch vụ khách hàng,Tiếp thị
650			\|x Marketing,tiếp thị,tiếp thị
910			\|a Nguyên
980			\|a Trung tâm Học liệu Trường Đại học Cần Thơ

Services marketing : integrating customer focus across the firm

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