Services marketing : integrating customer focus across the firm

Services Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model ga...

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Bibliografiske detaljer
Hovedforfatter:	Zeithaml, Valarie A.
Format:	Bog
Sprog:	Undetermined
Udgivet:	Boston McGraw-Hill/Irwin 2006
Fag:	Service industries,Customer services,Marketing,Công nghiệp dịch vụ,Dịch vụ khách hàng,Tiếp thị Marketing,tiếp thị,tiếp thị
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