Services marketing :

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Services marketing : integrating customer focus across the firm

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Services Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model ga...

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Detalles Bibliográficos
Autor principal:	Zeithaml, Valarie A.
Formato:	Libro
Lenguaje:	Undetermined
Publicado:	Boston McGraw-Hill/Irwin 2006
Materias:	Service industries,Customer services,Marketing,Công nghiệp dịch vụ,Dịch vụ khách hàng,Tiếp thị Marketing,tiếp thị,tiếp thị
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Services marketing

Services marketing integrating customer focus across the firm

por Zeithaml, Valarie A.
Publicado 2006

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh

Services Marketing /

Services Marketing /

por Zeithaml Valarie A
Publicado 2005

Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Services marketing /

Services marketing /

por Zeithaml, Valarie A.
Publicado 1996

Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng

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