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Services marketing : integrating customer focus across the firm

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Services Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model ga...

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Bibliografski detalji
Glavni autor:	Zeithaml, Valarie A.
Format:	Knjiga
Jezik:	Undetermined
Izdano:	Boston McGraw-Hill/Irwin 2006
Teme:	Service industries,Customer services,Marketing,Công nghiệp dịch vụ,Dịch vụ khách hàng,Tiếp thị Marketing,tiếp thị,tiếp thị
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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