Services marketing : integrating customer focus across the firm
Services Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model ga...
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| Formato: | Libro |
| Idioma: | Undetermined |
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Boston
McGraw-Hill/Irwin
2006
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