Marketing management : Foundations and practices

This is book introduction dimensions of marketing management, strategic marketing tasks, managing the marketing process, consumers: the focus of marketing management, managing the marketing mix, extended dimensions of marketing management.

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Lazer, William
Formatua: Liburua
Hizkuntza:Undetermined
Argitaratua: Boston Houghton Mifflin Co 1983
Gaiak:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ