Marketing management :

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Marketing management : Foundations and practices

This is book introduction dimensions of marketing management, strategic marketing tasks, managing the marketing process, consumers: the focus of marketing management, managing the marketing mix, extended dimensions of marketing management.

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书目详细资料
主要作者:	Lazer, William
格式:	图书
语言:	Undetermined
出版:	Boston Houghton Mifflin Co 1983
主题:	Marketing,Tiếp thị Management,Quản lý
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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