Marketing management : Foundations and practices
This is book introduction dimensions of marketing management, strategic marketing tasks, managing the marketing process, consumers: the focus of marketing management, managing the marketing mix, extended dimensions of marketing management.
保存先:
| 第一著者: | |
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| フォーマット: | 図書 |
| 言語: | Undetermined |
| 出版事項: |
Boston
Houghton Mifflin Co
1983
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| 主題: | |
| タグ: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| 要約: | This is book introduction dimensions of marketing management, strategic marketing tasks, managing the marketing process, consumers: the focus of marketing management, managing the marketing mix, extended dimensions of marketing management. |
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