Marketing management :

Marketing management : Foundations and practices

This is book introduction dimensions of marketing management, strategic marketing tasks, managing the marketing process, consumers: the focus of marketing management, managing the marketing mix, extended dimensions of marketing management.

Kaydedildi:
Detaylı Bibliyografya
Yazar: Lazer, William
Materyal Türü: Kitap
Dil:Undetermined
Baskı/Yayın Bilgisi: Boston Houghton Mifflin Co 1983
Konular:
Marketing,Tiếp thị
Management,Quản lý
Etiketler: Etiketle
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Diğer Bilgiler
Özet:This is book introduction dimensions of marketing management, strategic marketing tasks, managing the marketing process, consumers: the focus of marketing management, managing the marketing mix, extended dimensions of marketing management.

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