Marketing management : Foundations and practices
This is book introduction dimensions of marketing management, strategic marketing tasks, managing the marketing process, consumers: the focus of marketing management, managing the marketing mix, extended dimensions of marketing management.
שמור ב:
| מחבר ראשי: | |
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| פורמט: | ספר |
| שפה: | Undetermined |
| יצא לאור: |
Boston
Houghton Mifflin Co
1983
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| נושאים: | |
| תגים: |
הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| סיכום: | This is book introduction dimensions of marketing management, strategic marketing tasks, managing the marketing process, consumers: the focus of marketing management, managing the marketing mix, extended dimensions of marketing management. |
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