Marketing management : Foundations and practices
This is book introduction dimensions of marketing management, strategic marketing tasks, managing the marketing process, consumers: the focus of marketing management, managing the marketing mix, extended dimensions of marketing management.
Zapisane w:
| 1. autor: | |
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| Format: | Książka |
| Język: | Undetermined |
| Wydane: |
Boston
Houghton Mifflin Co
1983
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| Hasła przedmiotowe: | |
| Etykiety: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00825nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_186402 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.8 | ||
| 082 | |b L431 | ||
| 100 | |a Lazer, William | ||
| 245 | 0 | |a Marketing management : | |
| 245 | 0 | |b Foundations and practices | |
| 245 | 0 | |c William Lazer, James D. Culley | |
| 260 | |a Boston | ||
| 260 | |b Houghton Mifflin Co | ||
| 260 | |c 1983 | ||
| 520 | |a This is book introduction dimensions of marketing management, strategic marketing tasks, managing the marketing process, consumers: the focus of marketing management, managing the marketing mix, extended dimensions of marketing management. | ||
| 650 | |a Marketing,Tiếp thị | ||
| 650 | |x Management,Quản lý | ||
| 904 | |i Qhieu | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||