Marketing management : Foundations and practices

This is book introduction dimensions of marketing management, strategic marketing tasks, managing the marketing process, consumers: the focus of marketing management, managing the marketing mix, extended dimensions of marketing management.

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Détails bibliographiques
Auteur principal:	Lazer, William
Format:	Livre
Langue:	Undetermined
Publié:	Boston Houghton Mifflin Co 1983
Sujets:	Marketing,Tiếp thị Management,Quản lý
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Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Marketing management : Foundations and practices

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