Financial services marketing : An international guide to principles and practices
This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial service...
Đã lưu trong:
| 主要作者: | Ennew, Christine |
|---|---|
| 格式: | 圖書 |
| 語言: | Undetermined |
| 出版: |
New York
Routledge
2013
|
| 主題: | |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
相似書籍
-
Marketing financial services
由: Estelami, Hooman
出版: (2012) -
The financial services marketing handbook
由: Ehrlich, Evelyn
出版: (2012) -
Bank management & financial services
由: Rose, Peter S.
出版: (2013) -
Services marketing
由: Fisk, Raymond P
出版: (2014) -
Services marketing :
由: Zeithaml, Valarie A.
出版: (2006)