Financial services marketing : An international guide to principles and practices
This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial service...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
New York
Routledge
2013
|
| Những chủ đề: | |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01203nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_186964 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 1360000 | ||
| 082 | |a 332.10688 | ||
| 082 | |b E59 | ||
| 100 | |a Ennew, Christine | ||
| 245 | 0 | |a Financial services marketing : | |
| 245 | 3 | |b An international guide to principles and practices | |
| 245 | 0 | |c Christine Ennew and Nigel Waite | |
| 260 | |a New York | ||
| 260 | |b Routledge | ||
| 260 | |c 2013 | ||
| 520 | |a This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial services sector. Ennew & Waite draw from global business cases in both B2B and B2C marketing, taking a unique approach in terms of structure by splitting discussion between marketing for acquisition and marketing for retention. | ||
| 650 | |a Financial services industry,Kinh doanh dịch vụ tài chính | ||
| 650 | |x Marketing,Tiếp thị | ||
| 910 | |a Hải | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||