Financial services marketing : An international guide to principles and practices

This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial service...

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Autor principal: Ennew, Christine
Format: Llibre
Idioma:Undetermined
Publicat: New York Routledge 2013
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