Marketing management :

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Marketing management : Analysis, planning, implementation and control

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The book is organized into five parts. Part I develops the societal, managerial, and strategic underpinnings of marketing theory and practice. Part II presents concepts and tools for analyzing any market and marketing environment to discern opportunities. Part IIIexamines issues in designing marketi...

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Détails bibliographiques
Auteur principal:	Kotler, Philip
Format:	Livre
Langue:	Undetermined
Publié:	Upper Saddle River, NJ Prentice-Hall 1997
Sujets:	Managerial economics,Marketing
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Marketing management

Marketing management

par Kotler, Philip
Publié 2016

Thư viện lưu trữ: Trung tâm Thư viện - Trường Đại học Công nghiệp TP. Hồ Chí Minh

Marketing management

Marketing management

par Kotler, Philip
Publié 2006

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh

Marketing Management

Marketing Management

par Kotler, Philip
Publié 2006

Thư viện lưu trữ: Trung tâm Thư viện - Trường Đại học Công nghiệp TP. Hồ Chí Minh

Marketing management

Marketing management

par Kotler, Philip
Publié 2003

Thư viện lưu trữ: Trung tâm Học liệu Lê Vũ Hùng, Trường Đại học Đồng Tháp

Marketing management

Marketing management

par Kotler, Philip
Publié 2003

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

Marketing management /

Marketing management /

par Kotler, Philip, 1931-
Publié 2000

Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng

Marketing management

Marketing management analysis, planning, implementation, and control

par Kotler, Philip
Publié 1997

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Accéder au texte intégral

Quản trị marketing =

Quản trị marketing = Marketing management

par Kotler, Philip
Publié 1997

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

Marketing management :

Marketing management : Analysis, planning, implementation and control

par Kotler, Philip
Publié 1967

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

Marketing management/

Marketing management/

par Kotler, Philip
Publié 1967

Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt

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