Marketing management : Analysis, planning, implementation and control
The book is organized into five parts. Part I develops the societal, managerial, and strategic underpinnings of marketing theory and practice. Part II presents concepts and tools for analyzing any market and marketing environment to discern opportunities. Part IIIexamines issues in designing marketi...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Upper Saddle River, NJ
Prentice-Hall
1997
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01278nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_19322 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 4.99 | ||
| 082 | |a 658.8 | ||
| 082 | |b K87 | ||
| 100 | |a Kotler, Philip | ||
| 245 | 0 | |a Marketing management : | |
| 245 | 0 | |b Analysis, planning, implementation and control | |
| 245 | 0 | |c Philip Kotler | |
| 260 | |a Upper Saddle River, NJ | ||
| 260 | |b Prentice-Hall | ||
| 260 | |c 1997 | ||
| 520 | |a The book is organized into five parts. Part I develops the societal, managerial, and strategic underpinnings of marketing theory and practice. Part II presents concepts and tools for analyzing any market and marketing environment to discern opportunities. Part IIIexamines issues in designing marketing strategies for companies in different market positions, global positions, and stages in the product life cycle. Part IV deals with tactical marketing and how companies should handle each element of the marketing mix - products, price, place, and promotion. Finally, Part V examines the administrative side of marketing - how firms organize, evaluate, and control marketing activities | ||
| 650 | |a Managerial economics,Marketing | ||
| 904 | |i Minh, H.Mai | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||