Marketing management :

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Marketing management : Analysis, planning, implementation and control

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The book is organized into five parts. Part I develops the societal, managerial, and strategic underpinnings of marketing theory and practice. Part II presents concepts and tools for analyzing any market and marketing environment to discern opportunities. Part IIIexamines issues in designing marketi...

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Bibliografske podrobnosti
Glavni avtor:	Kotler, Philip
Format:	Knjiga
Jezik:	Undetermined
Izdano:	Upper Saddle River, NJ Prentice-Hall 1997
Teme:	Managerial economics,Marketing
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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