Marketing management :

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Marketing management : Analysis, planning, implementation and control

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The book is organized into five parts. Part I develops the societal, managerial, and strategic underpinnings of marketing theory and practice. Part II presents concepts and tools for analyzing any market and marketing environment to discern opportunities. Part IIIexamines issues in designing marketi...

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书目详细资料
主要作者:	Kotler, Philip
格式:	图书
语言:	Undetermined
出版:	Upper Saddle River, NJ Prentice-Hall 1997
主题:	Managerial economics,Marketing
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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