Basic marketing : A managerial approach
Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concep...
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| 第一著者: | |
|---|---|
| フォーマット: | 図書 |
| 言語: | Undetermined |
| 出版事項: |
Illinois
Richard D. Irwin
1960
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| 主題: | |
| タグ: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01034nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_21358 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.81 | ||
| 082 | |b M113 | ||
| 100 | |a McCarthy, E Jerome | ||
| 245 | 0 | |a Basic marketing : | |
| 245 | 2 | |b A managerial approach | |
| 245 | 0 | |c E. Jerome McCarthy | |
| 260 | |a Illinois | ||
| 260 | |b Richard D. Irwin | ||
| 260 | |c 1960 | ||
| 520 | |a Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model. | ||
| 650 | |a Managerial economics,Marketing | ||
| 650 | |x Management | ||
| 904 | |i Qhieu | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||