Basic marketing :

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Basic marketing : A managerial approach

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Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concep...

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Dades bibliogràfiques
Autor principal:	McCarthy, E Jerome
Format:	Llibre
Idioma:	Undetermined
Publicat:	Illinois Richard D. Irwin 1960
Matèries:	Managerial economics,Marketing Management
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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