Basic marketing : A managerial approach
Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concep...
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| Formato: | Livro |
| Idioma: | Undetermined |
| Publicado em: |
Illinois
Richard D. Irwin
1960
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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