Basic marketing : A managerial approach

Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concep...

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Detalles Bibliográficos
Autor principal: McCarthy, E Jerome
Formato: Libro
Lenguaje:Undetermined
Publicado: Illinois Richard D. Irwin 1960
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