Basic marketing : A managerial approach

Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concep...

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Bibliografski detalji
Glavni autor:	McCarthy, E Jerome
Format:	Knjiga
Jezik:	Undetermined
Izdano:	Illinois Richard D. Irwin 1960
Teme:	Managerial economics,Marketing Management
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Basic marketing : A managerial approach

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