Blue ocean strategy : How to create uncontested market space and make the competition irrelevant

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans

Αποθηκεύτηκε σε:
Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Kim, W. Chan
Μορφή: Βιβλίο
Γλώσσα:Undetermined
Έκδοση: Boston, Massachusetts Harvard Business Review Press 2015
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Περιγραφή
Περίληψη:Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans