Blue ocean strategy : How to create uncontested market space and make the competition irrelevant

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans

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Bibliografische gegevens
Hoofdauteur: Kim, W. Chan
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Boston, Massachusetts Harvard Business Review Press 2015
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