Blue ocean strategy : How to create uncontested market space and make the competition irrelevant
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans
Sparad:
| Huvudupphovsman: | |
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| Materialtyp: | Bok |
| Språk: | Undetermined |
| Publicerad: |
Boston, Massachusetts
Harvard Business Review Press
2015
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| Ämnen: | |
| Taggar: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 00904nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_217426 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.802 | ||
| 082 | |b K49 | ||
| 100 | |a Kim, W. Chan | ||
| 245 | 0 | |a Blue ocean strategy : | |
| 245 | 0 | |b How to create uncontested market space and make the competition irrelevant | |
| 245 | 0 | |c W. Chan Kim, Renée Mauborgne | |
| 260 | |a Boston, Massachusetts | ||
| 260 | |b Harvard Business Review Press | ||
| 260 | |c 2015 | ||
| 520 | |a Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans | ||
| 650 | |a Market segmentation,Sản phẩm mới,Sản phẩm mới,Phân chia thị trường,New products | ||
| 904 | |i Tuoi, Tuyến | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||