Blue ocean strategy : How to create uncontested market space and make the competition irrelevant
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans
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| Format: | Book |
| Language: | Undetermined |
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Boston, Massachusetts
Harvard Business Review Press
2015
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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