Your customer rules ! : Delivering the Me2B experiences that today's customers demand

Throughout this practical guidebook, Price and Jaffe share examples of companies who succeed by meeting these seven needs, including Amazon, Apple, IKEA, Nordstrom, USAA, Shoes of Prey, Vente-Privee, and Yamato Transport, as well as those that didn't. Your Customer Rules! offers tailored advice...

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Autore principale: Price, Bill
Natura: Libro
Lingua:Undetermined
Pubblicazione: San Francisco Jossey-Bass, A Wiley Brand 2015
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