Services marketing : People terminology strategy

Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is...

ver descrição completa

Na minha lista:
Detalhes bibliográficos
Autor principal: Lovelock, Christopher
Formato: Livro
Idioma:Undetermined
Publicado em: Boston Pearson 2011
Assuntos:
Tags: Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ