Services marketing : People terminology strategy

Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is...

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Detaylı Bibliyografya
Yazar: Lovelock, Christopher
Materyal Türü: Kitap
Dil:Undetermined
Baskı/Yayın Bilgisi: Boston Pearson 2011
Konular:
Etiketler: Etiketle
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ