Services marketing : People terminology strategy

Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is...

Celý popis

Uloženo v:
Podrobná bibliografie
Hlavní autor: Lovelock, Christopher
Médium: Kniha
Jazyk:Undetermined
Vydáno: Boston Pearson 2011
Témata:
Tagy: Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ