Services marketing : People terminology strategy
Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is...
Gorde:
| Egile nagusia: | |
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| Formatua: | Liburua |
| Hizkuntza: | Undetermined |
| Argitaratua: |
Boston
Pearson
2011
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| Gaiak: | |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00975nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_231181 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 895000 | ||
| 082 | |a 658.8 | ||
| 082 | |b L911 | ||
| 100 | |a Lovelock, Christopher | ||
| 245 | 0 | |a Services marketing : | |
| 245 | 0 | |b People terminology strategy | |
| 245 | 0 | |c Christopher Lovelock, Jochen Wirtz | |
| 260 | |a Boston | ||
| 260 | |b Pearson | ||
| 260 | |c 2011 | ||
| 520 | |a Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today. | ||
| 650 | |a Công nghiệp dịch vụ,Service industries | ||
| 650 | |x Tiếp thị,Marketing | ||
| 910 | |b vtbtruc | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||