Giáo trình marketing căn bản

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Giáo trình marketing căn bản

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Nội dung tài liệu bao gồm: Giới thiệu về marketing; Môi trường Marketing, lựa chọn thị trường mục tiêu & định vị; Các chiến lược marketing; Lập kế hoạch, tổ chức,thực hiện marketing; Các loại hình marketing khác...

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Dades bibliogràfiques
Autor principal:	Đinh Tiên Minh (Chủ biên)
Altres autors:	Quách Thị Bửu Châu, Nguyễn Văn Trưng, Đào Hoài Nam
Format:	Llibre
Idioma:	Vietnamese
Publicat:	H. Lao động 2012
Matèries:	Quản trị kinh doanh
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

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