Giáo trình marketing căn bản

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Giáo trình marketing căn bản

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Nội dung tài liệu bao gồm: Giới thiệu về marketing; Môi trường Marketing, lựa chọn thị trường mục tiêu & định vị; Các chiến lược marketing; Lập kế hoạch, tổ chức,thực hiện marketing; Các loại hình marketing khác...

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Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Đinh Tiên Minh (Chủ biên)
Awduron Eraill:	Quách Thị Bửu Châu, Nguyễn Văn Trưng, Đào Hoài Nam
Fformat:	Llyfr
Iaith:	Vietnamese
Cyhoeddwyd:	H. Lao động 2012
Pynciau:	Quản trị kinh doanh
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

Eitemau Tebyg

Giáo trình marketing căn bản
gan: Đinh Tiên Minh
Cyhoeddwyd: (2014)

Giáo trinh marketing căn bản
gan: Trần Minh Đạo
Cyhoeddwyd: (2013)

Giáo trình marketing căn bản
gan: Nguyễn Thượng Thái
Cyhoeddwyd: (2010)

Giáo trình marketing căn bản : Dành cho sinh viên các trường đại học - cao đẳng khối kinh tế
gan: Trần Minh Đạo
Cyhoeddwyd: (2011)

Giáo trình marketing quốc tế
gan: Trần Minh Đạo
Cyhoeddwyd: (2011)

Giáo trình marketing ngân hàng
gan: Trương Quang Thông
Cyhoeddwyd: (2012)

Marketing căn bản
gan: Sexton, Don
Cyhoeddwyd: (2017)

Giáo trình nghiên cứu Marketing
gan: Nguyễn, Anh Sơn
Cyhoeddwyd: (2010)

Giáo trình Marketing kỹ nghệ
gan: Nguyễn, Quốc Tuấn
Cyhoeddwyd: (2014)

Giáo trình marketing của doanh nghiệp xây dựng
gan: Nguyễn Đăng Hạc
Cyhoeddwyd: (2016)

Marketing cho bán lẻ = Marketing your retail store in the Internet age
gan: Negen, Bob
Cyhoeddwyd: (2018)

Giáo trình quản trị marketing ( Dành cho các trường đại học, cao đẳng khối kinh tế )
gan: Phạm Thị Huyền
Cyhoeddwyd: (2012)

Marketing không cần quảng cáo = Marketing without advertising : Bí quyết tạo dựng một doanh nghiệp trường tồn
gan: Phillips, Michael
Cyhoeddwyd: (2010)

Marketing plan : Bản phác thảo kế hoạch marketing
Cyhoeddwyd: (2019)

Marketing trong quản trị kinh doanh /
gan: Trương Đình Chiến
Cyhoeddwyd: (1998)

101 kỹ xảo marketing = 101 marketing teachniques
gan: Hoàng Minh Đức
Cyhoeddwyd: (2011)

Marketing quốc tế
gan: Trần Minh Đạo
Cyhoeddwyd: (2012)

Thuật marketing = Marketing
gan: Tracy, Brian
Cyhoeddwyd: (2017)

Thuật marketing = Marketing
gan: Tracy, Brian
Cyhoeddwyd: (2018)

Quản trị marketing marketing để chiến thắng
gan: Hà Nam Khánh Giao
Cyhoeddwyd: (2004)

Marketing qua email = Email marketing
gan: Jenkins, Simms
Cyhoeddwyd: (2012)

Marketing công nghiệp = Industrial marketing
gan: Haas, Robert W.
Cyhoeddwyd: (2014)

Nghiên cứu Marketing = Marketing research
gan: Luck, David J
Cyhoeddwyd: (2009)

Marketing quốc tế = International marketing
Cyhoeddwyd: (2014)

Marketing quốc tế = Internation marketing
gan: Cateora, Philip R.
Cyhoeddwyd: (2015)

22 nguyên tắc cơ bản của marketing thương hiệu : Lần đầu tiên giới thiệu mô hình marketing 7P
gan: Võ Văn Quang
Cyhoeddwyd: (2017)

Principles of marketing
gan: Kotler, Philip T.
Cyhoeddwyd: (2018)

International marketing
gan: Cateora, Philip R.
Cyhoeddwyd: (2005)

Principles of marketing
gan: Kotler, Philip
Cyhoeddwyd: (2001)

Marketing đương đại = Principles of contemporary marketing
gan: Kurtz, David
Cyhoeddwyd: (2017)

Bán hàng như không : Marketing thực chiến trong thời 4.0 = Selling the invisible : A field guide to modern marketing
gan: Beckwith, Harry
Cyhoeddwyd: (2019)

Marketing truyền miệng = Word of mouth marketing : cách nhanh nhất để thuyết phục người dùng biết về sản phẩm của bạn
gan: Sernovitz, Andy
Cyhoeddwyd: (2019)

Word of mouth marketing : Marketing truyền miệng là cách nhanh nhất để thuyết phục người dùng biết về sản phẩm của bạn
gan: Sernovitz, Andy
Cyhoeddwyd: (2013)

Word of mouth marketing : Marketing truyền miệng là cách nhanh nhất để thuyết phục người dùng biết về sản phẩm của bạn
gan: Sernovitz, Andy
Cyhoeddwyd: (2017)

Marketing ngân hàng
gan: Trịnh Quốc Trung
Cyhoeddwyd: (2009)

Nguyên lý marketing
gan: Nguyễn Thị Mai Trang
Cyhoeddwyd: (2009)

Market relations : An active learning approach
gan: Hawkins, Nick
Cyhoeddwyd: (1995)

Chiến lược marketing hoàn hảo = The marketing plan
gan: Luther, William M.
Cyhoeddwyd: (2013)

Chiến lược marketing hoàn hảo = The marketing plan
gan: Luther, William M.
Cyhoeddwyd: (2019)

Business marketing : Connecting strategy, relationships, and learning
gan: Dwyer, F. Robert
Cyhoeddwyd: (2006)