Giáo trình marketing căn bản

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Giáo trình marketing căn bản

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Nội dung tài liệu bao gồm: Giới thiệu về marketing; Môi trường Marketing, lựa chọn thị trường mục tiêu & định vị; Các chiến lược marketing; Lập kế hoạch, tổ chức,thực hiện marketing; Các loại hình marketing khác...

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Détails bibliographiques
Auteur principal:	Đinh Tiên Minh (Chủ biên)
Autres auteurs:	Quách Thị Bửu Châu, Nguyễn Văn Trưng, Đào Hoài Nam
Format:	Livre
Langue:	Vietnamese
Publié:	H. Lao động 2012
Sujets:	Quản trị kinh doanh
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

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