The Inscrutable Shopper Consumer Resistance in Retail

Ebook from IG Library ; The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values.

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Detaylı Bibliyografya
Yazar: Minahan, Stella
Diğer Yazarlar: Sands, Sean
Materyal Türü: Kitap
Dil:Undetermined
Baskı/Yayın Bilgisi: Business Expert Press 2011
Konular:
Online Erişim:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38264
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