The Inscrutable Shopper Consumer Resistance in Retail

Ebook from IG Library ; The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values.

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Opis bibliograficzny
1. autor: Minahan, Stella
Kolejni autorzy: Sands, Sean
Format: Książka
Język:Undetermined
Wydane: Business Expert Press 2011
Hasła przedmiotowe:
Dostęp online:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38264
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