The Inscrutable Shopper Consumer Resistance in Retail

Ebook from IG Library ; The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values.

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Bibliografische gegevens
Hoofdauteur: Minahan, Stella
Andere auteurs: Sands, Sean
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Business Expert Press 2011
Onderwerpen:
Online toegang:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38264
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