The Inscrutable Shopper Consumer Resistance in Retail

Ebook from IG Library ; The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values.

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书目详细资料
主要作者: Minahan, Stella
其他作者: Sands, Sean
格式: 图书
语言:Undetermined
出版: Business Expert Press 2011
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在线阅读:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38264
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