The Inscrutable Shopper Consumer Resistance in Retail
Ebook from IG Library ; The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values.
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| Formato: | Livro |
| Idioma: | Undetermined |
| Publicado em: |
Business Expert Press
2011
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| Assuntos: | |
| Acesso em linha: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38264 |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
|---|
| LEADER | 00967nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | TDMU_38264 | ||
| 008 | 210410s9999 xx 000 0 und d | ||
| 082 | |a 895.9223014 | ||
| 100 | |a Minahan, Stella | ||
| 245 | 4 | |a The Inscrutable Shopper | |
| 245 | 0 | |b Consumer Resistance in Retail | |
| 245 | 0 | |c Stella Minahan, Sean Sands, Carla Ferraro | |
| 260 | |b Business Expert Press | ||
| 260 | |c 2011 | ||
| 300 | |a 164Pages | ||
| 520 | |a Ebook from IG Library ; The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. | ||
| 650 | |a Consumer Behavior; Hành vi tiêu dùng; Quản lý tiếp thị | ||
| 700 | |a Sands, Sean | ||
| 856 | |u http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38264 | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Thủ Dầu Một | ||