The Inscrutable Shopper Consumer Resistance in Retail

Ebook from IG Library ; The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values.

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Dades bibliogràfiques
Autor principal: Minahan, Stella
Altres autors: Sands, Sean
Format: Llibre
Idioma:Undetermined
Publicat: Business Expert Press 2011
Matèries:
Accés en línia:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38264
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Descripció
Sumari:Ebook from IG Library ; The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values.
Descripció física:164Pages