The Inscrutable Shopper Consumer Resistance in Retail

Ebook from IG Library ; The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values.

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Minahan, Stella
مؤلفون آخرون: Sands, Sean
التنسيق: كتاب
اللغة:Undetermined
منشور في: Business Expert Press 2011
الموضوعات:
الوصول للمادة أونلاين:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38264
الوسوم: إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một
الوصف
الملخص:Ebook from IG Library ; The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values.
وصف مادي:164Pages