The Inscrutable Shopper Consumer Resistance in Retail

Ebook from IG Library ; The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values.

שמור ב:
מידע ביבליוגרפי
מחבר ראשי: Minahan, Stella
מחברים אחרים: Sands, Sean
פורמט: ספר
שפה:Undetermined
יצא לאור: Business Expert Press 2011
נושאים:
גישה מקוונת:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38264
תגים: הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một
תיאור
סיכום:Ebook from IG Library ; The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values.
תיאור פיזי:164Pages