The Inscrutable Shopper Consumer Resistance in Retail

Ebook from IG Library ; The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values.

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Bibliografiske detaljer
Hovedforfatter: Minahan, Stella
Andre forfattere: Sands, Sean
Format: Bog
Sprog:Undetermined
Udgivet: Business Expert Press 2011
Fag:
Online adgang:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38264
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Beskrivelse
Summary:Ebook from IG Library ; The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values.
Fysisk beskrivelse:164Pages