The Inscrutable Shopper Consumer Resistance in Retail

Ebook from IG Library ; The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values.

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Minahan, Stella
Awduron Eraill: Sands, Sean
Fformat: Llyfr
Iaith:Undetermined
Cyhoeddwyd: Business Expert Press 2011
Pynciau:
Mynediad Ar-lein:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38264
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một
Disgrifiad
Crynodeb:Ebook from IG Library ; The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values.
Disgrifiad Corfforoll:164Pages