The Inscrutable Shopper Consumer Resistance in Retail
Ebook from IG Library ; The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values.
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| Format: | Livre |
| Langue: | Undetermined |
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Business Expert Press
2011
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| Accès en ligne: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38264 |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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| Résumé: | Ebook from IG Library ; The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. |
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| Description matérielle: | 164Pages |