The Inscrutable Shopper Consumer Resistance in Retail

Ebook from IG Library ; The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values.

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Bibliographic Details
Main Author: Minahan, Stella
Other Authors: Sands, Sean
Format: Book
Language:Undetermined
Published: Business Expert Press 2011
Subjects:
Online Access:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38264
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Institutions: Trung tâm Học liệu Trường Đại học Thủ Dầu Một