The Inscrutable Shopper Consumer Resistance in Retail

Ebook from IG Library ; The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values.

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Minahan, Stella
Weitere Verfasser: Sands, Sean
Format: Buch
Sprache:Undetermined
Veröffentlicht: Business Expert Press 2011
Schlagworte:
Online Zugang:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38264
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một