The Inscrutable Shopper Consumer Resistance in Retail

Ebook from IG Library ; The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values.

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Hlavní autor: Minahan, Stella
Další autoři: Sands, Sean
Médium: Kniha
Jazyk:Undetermined
Vydáno: Business Expert Press 2011
Témata:
On-line přístup:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38264
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