The Inscrutable Shopper Consumer Resistance in Retail

Ebook from IG Library ; The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values.

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Bibliografski detalji
Glavni autor: Minahan, Stella
Daljnji autori: Sands, Sean
Format: Knjiga
Jezik:Undetermined
Izdano: Business Expert Press 2011
Teme:
Online pristup:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38264
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