The Inscrutable Shopper Consumer Resistance in Retail

Ebook from IG Library ; The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values.

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Библиографические подробности
Главный автор: Minahan, Stella
Другие авторы: Sands, Sean
Формат:
Язык:Undetermined
Опубликовано: Business Expert Press 2011
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Online-ссылка:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38264
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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