Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expended edition includes: - a new preface by the authors: Hepl ! My ocean is turning red. -Updated on...
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| Materialtyp: | Bok |
| Språk: | English |
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Boston, Massachusetts :
Harvard Business Review Press,
2015
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| Upplaga: | Expanded edition |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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Innehållsförteckning:
- Part 1: Blue ocena strategy. - Part 2: Formulating blue ocean strategy. - Part 3: Executing blue ocean strategy