Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expended edition includes: - a new preface by the authors: Hepl ! My ocean is turning red. -Updated on...
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| Format: | Livre |
| Langue: | English |
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Boston, Massachusetts :
Harvard Business Review Press,
2015
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| Édition: | Expanded edition |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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par Kim, W. Chan
Publié 2015
Publié 2015
Thư viện lưu trữ:
Trung tâm Thư viện - Trường Đại học Công nghiệp TP. Hồ Chí Minh
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